About
Our identity
The HIGHKEEK brand was born from a noble vision, fuelled by the passion of European, World and Olympic champions.
The creation of this brand is similar to our early days in taekwondo 30 years ago.
Back then, we were firmly committed to our beliefs and understood that the journey was more important than the destination. Quality was always more important than quantity. Just as the pursuit of a black belt is an adventure, not an end in itself.
So let's embrace the journey, for that is the true essence of growth and fulfilment.
Our vision
Champions gather to share their knowledge
Imagine a gathering of martial arts legends, seasoned warriors who have honed their skills over a lifetime. These champions carry a treasure trove of wisdom, techniques and experience.
HIGHKEEK serves as a channel to share this precious heritage with the younger generation. It's not just about physical prowess; it's about passing on the essence of the martial art, spirit, discipline and resilience.
The Successor Principle
Imagine a champion on the podium, adorned with medals and honours. But true success goes beyond individual achievement. It lies in the ability to inspire and lift others. As the saying goes, there is no success without a successor, and a champion's legacy flourishes when they empower others to carry the torch. Whether it's passing on a technique, mentoring a protégé or instilling core values, this act of succession defines the pinnacle of success.
Beyond victories and titles, it's about creating a lineage - a chain of champions, each contributing to a timeless legacy.
Our mission
HIGHKEEK caters for all artists and guarantees
Reliability: Reliable equipment is essential for safety. By balancing cost and quality, we make martial arts accessible to a wider audience.
Inclusivity: Our brand aims to reach students who may not have easy access to martial arts equipment. This inclusivity is powerful - it opens doors to those who might otherwise miss out on the benefits of training. Whether someone is physically disabled, male, female or of any ethnicity, whatever your level or style, you'll find a place in our vision.
Ethics: Martial arts goes beyond physical technique; it teaches discipline, respect and mental strength. By emphasising these qualities, we don't just provide equipment, we also help to reinforce the exemplary behaviour of our practitioners.
Innovation: Developing products that appeal to the widest possible audience is essential. Whether you're a world champion or an anonymous beginner, you'll find the right equipment for your needs. Every step we take to achieve this mission brings us closer to making a positive impact on the martial arts community.
Our values
HIGHKEEK reflects a deep commitment to the martial art of Taekwondo and its community through the expression of core values:
Passion: In the world of taekwondo, passion is much more than mere interest or enthusiasm. It is an unwavering flame that drives practitioners to strive for continuous improvement.
Growth: Our desire to grow our taekwondo community begins with a vision, a spark of inspiration that ignites passion. We are committed to strengthening our community and fostering a sense of belonging among its members.
Quality: We strive to provide products that members of our community would be proud to wear, reflecting their dedication to the art of taekwondo. These core values serve as our compass, helping us to stay true to our vision and mission. Keep the flame of passion alive and our community will surely grow stronger.